Torsten Müller-Ötvös

Torsten is an internationally recognized strategic thinker and results-oriented corporate leader with a well-established legacy as a successful major business and brand builder.
As a proven change-maker I understand how to maximize the power of brands to achieve stellar results on a global scale.

I had the privilege to lead one of the world’s most recognized and highly regarded brands through more than a decade of transformation and achievement.

Key achievements within Rolls-Royce:

1. Transforming Rolls-Royce from an automotive company to an International House of Luxury.
   
2. This was achieved through a systemic change in our client relations posture, brand identity, press and comms work, model policy and visual identity.
   
3. Rejuvenating and adding the “cool” and “must have” factor to the brand -
   The average age of Rolls-Royce Clients has decreased from 56 to 43.
   
4. Driving profitability and brand power by increasing the average price of a Rolls-Royce from 250K € to 500k€ and increasing sales from 1.000 motor cars annually to 6.000 in 2023.
   
5. Building a team and an organization geared for success, which thinks strategically and acts decisively, with well-founded confidence.
   
6. Future proofing Rolls-Royce with a 10year strategic plan including site extension and electrification of the entire model range. First full electric Rolls-Royce (Spectre) launched in 2023.

Luxury Thought Leader,
Former CEO Rolls-Royce Motor Cars (2010 – 2023)

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Topics:

Client CentricityRedefining Luxury in the Age of the Client - A Journey Towards “Client-Centric Excellence”How luxury brands can shift their focus towards a more customer-centric approach. We can discuss the importance of understanding customer needs and expectations in the luxury market, and how brands can use this understanding to deliver superior customer experiences.

Scarcity and Luxury Scarcity as a Driving Force in the Luxury Market. Delving into the concept of scarcity and how to develop it into a powerful tool to drive client behaviors in the luxury market.

The Psychology of Luxury Delving into why people are drawn to luxury items and the psychological effects of owning and using luxury goods. Luxury in the Digital Age Discussion about how technology and digital platforms are changing the way we perceive and consume luxury.

Crafting Elegance and Brand Power The Role and Importance of a Brand Identity in shaping the Luxury Experience. This topic allows to explore the importance of a powerful brand identity in the luxury industry. How are luxury brands build and how to maintain their unique identities to differentiate themselves in the market. What are the important elements for a luxury brand?